about 1 year ago

10 Tactics to Rank Higher In Search Results

Below you will find 10 SEO (search engine optimization) insider tactics coupled with 10 sites that will help you come up higher in search engine results.

You may know it as search engine buy 100 followers on instagram optimization (SEO) or organic search. Either way, you know it's the sweet spot in Internet marketing. It's something you can do to improve marketing results, right now.

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Put Out a Highly Optimized Press Release:

Make it a really good press release that is rich with information that your target audience will click on should they see it in Google or Yahoo News. If it is a well-crafted press release - one that is rich with keywords germane to your website - many should stumble across it. If the press release actually does have informational value (very few do), more sites and journalists will pick it up - and will probably post the links you placed in it. SEO-PR is a good site for you to send a press release through.

Tweak Your Title Tags

Don't make the mistake so many sites make, which is to leave the default "Home Page" titles in the title tags of your website pages. These tags are a supremely important way to provide search engines with information about your site's content and purpose. This Meta Tag Analyzer will analyze all the tags on your Web pages, from the title tags on down, and it will also tell you which keywords and phrases your Web pages are really optimized for based on how a search engine will read your page.

Don't Bite Off More Than You Can Chew: Let's face it, there are keywords in many categories that are hotly contested, like "refinance", "Internet marketing" and so on. buy instagram followers If you have 10,000 competitors jockeying for position in search results, your chances are pretty slim for coming up prominently in search results for that keyword. Boo hoo. What to do? The Cool SEO Tool shows you how your site stacks up against the top ten sites in Google for your chosen keyword or phrase. For example, using this tool to analyze how etailer LLBean.com is doing for the keyword "camping", at the time of writing we learn that not only does LLBean.com does not rank in the top 10 at Google, but that competitor REI.com (which ranks in at #2) has three times as many pages indexed at Google and also has 48,000 incoming links as opposed to LLBean.com's 369 incoming links. Looks like the SEO team at LLBean.com has some work to do.

Optimize for the Right Keywords

All too often, a company has its site optimized for the keywords and phrases it thinks their target audience uses to search, or keywords where it cannot possibly compete against the Internet's biggest players. But they don’t really know - because they didn't bother to check out what keywords and phrases people actually use when searching for their type of product or service. Wordtracker will give you a very good idea how many people searched for the keywords you think are hot over the past month. If you find that only 4 people actually used your favorite keyword search term, don't panic. This tool will also suggest related words and phrases that will give you a higher yield and it will help you go beyond the obvious and uncover underutilized keywords and phrases as well.

Plug the Keyword Holes

Spell everything out and use acronyms, too - for example, write "Search Engine Optimization (SEO)". Your target audience is just as likely (or maybe even more so) to search for the full term as they are for the acronym, so be aware of the multiple ways that the same information can be presented. VirtualPromote's Keyword Density Analyzer tool crawls your Web page to see what the most prevalent search phrases or keywords are on that page, and then you can see what you're missing.

Tweak Your Title Tags:

Don't make the mistake so many sites make, which is to leave the default "Home Page" titles in the title tags of your website pages. These tags are a supremely important way to provide search engines with information about your site's content and purpose. This Meta Tag Analyzer will analyze all the tags on your Web pages, from the title tags on down, and it will also tell you which keywords and phrases your Web pages are really optimized for based on how a search engine will read your page.

Optimize for the Right Keywords:

All too often, a company has its site optimized for the keywords and phrases it thinks their target audience uses to search, or keywords where it cannot possibly compete against the Internet's biggest players. But they don’t really know - because they didn't bother to check out what keywords and phrases people actually use when searching for their type of product or service. Wordtracker will give you a very good idea how many people searched for the keywords you think are hot over the past month. If you find that only 4 people actually used your favorite keyword search term, don't panic. This tool will also suggest related words and phrases that will give you a higher yield and it will help you go beyond the obvious and uncover underutilized keywords and phrases as well.

Think Like a Spider:

Before you do your next major website overhaul, take a few moments to see how your current site looks to a search engine spider when it comes to crawl and index your content. How fast the page loads is a major consideration that will determine how much of your page gets crawled. How much javascript, Flash and graphics get in the way quickly becomes evident when you see what a spider sees. These insights are the information you need when telling your webmaster how to reconstruct your site and individual pages in order to optimize your accessibility to search engine spiders. summitTOOL's Spider Simulator will show you your website exactly as a search engine spider sees it - and make recommendations as to what needs to be improved.